How Instagram Was Made For Photography

Whether you’re a beginner or a professional photographer, Instagram is the best social media network for increasing your exposure and growing your business.

The entire platform is streamlined, so that the photo is the most prominent part of the post. The accessibility of Instagram makes it a very powerful marketing tool. Instagram allows you to have the attention of your entire network of family and friends. You can also gain new followers, aka potential clients. Actively seeking out meaningful connections, personalizing your content and responding quickly to comments on your posts and stories is an excellent way to connect with potential clients. Always use hashtags and geotags to attract new followers to your page.

Posting on a regular basis and creating engaging content will ensure audience retention. If you can’t think of anything to post, think about your strengths and use your post as an opportunity to highlight one of these. The copy in your post, doesn’t need to necessarily match the photo.

NOTE: Remember to keep your pictures under 1080p quality because that is the maximum Instagram allows.

Check out this video below from B&H Video on Instagram for Photographers to get you started!

How to take advantage of Natural Light

Art Box ATL Atlanta Photography Studio Natural Light Photography
 

Knowing how to utilize natural light is key in being a versatile photographer. Here a just a few things you should keep in mind when shooting in ‘natural light.’

  1. Shoot at the proper time of day.

    Generally speaking, it is usually better to shoot at the beginning of the day or at the end of the day when the light is more horizontally directional. Usually mid-day is when the sun is over head and typically casts harsh shadows on your subject. Shooting on super cloudy days is great, because you can usually shoot any time of the day (depending on cloud coverage) and you get a more soft light on your subject.

  2. Take advantage of the moment.

    Sometimes the best color tapestry occurs in nature. Always look for moments to shoot before or after rainfall or during sunrise or sunset. These moments sometimes render a colorful lighting scheme that would take serious work to replicate in the studio.

  3. Find a space that utilizes both natural and studio light.

    Having options is key in showing off the diversity of your portfolio. A space that has built in natural lighting options and studio lighting options is always perfect for creating a variety of different looks with your subject.