Whether you’re a beginner or a professional photographer, Instagram is the best social media network for increasing your exposure and growing your business.
The entire platform is streamlined, so that the photo is the most prominent part of the post. The accessibility of Instagram makes it a very powerful marketing tool. Instagram allows you to have the attention of your entire network of family and friends. You can also gain new followers, aka potential clients. Actively seeking out meaningful connections, personalizing your content and responding quickly to comments on your posts and stories is an excellent way to connect with potential clients. Always use hashtags and geotags to attract new followers to your page.
Posting on a regular basis and creating engaging content will ensure audience retention. If you can’t think of anything to post, think about your strengths and use your post as an opportunity to highlight one of these. The copy in your post, doesn’t need to necessarily match the photo.
NOTE: Remember to keep your pictures under 1080p quality because that is the maximum Instagram allows.
Check out this video below from B&H Video on Instagram for Photographers to get you started!