World's Lightest Full-Frame Camera - Sigma Fp

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The Sigma Fp will be the smallest full-frame sensor camera on the market. It weighs in at just over 13 ounces and measures in at 4.4 x 2.7 x 1.8 inches.

This will be the smallest and lightest full-frame interchangeable lens camera in the world. It will use the Leica L mount for lenses and it will shoot 4k video.

*For more information regarding the specs, check out the original announcement article here or at www.sigmaphoto.com.

How Instagram Was Made For Photography

Whether you’re a beginner or a professional photographer, Instagram is the best social media network for increasing your exposure and growing your business.

The entire platform is streamlined, so that the photo is the most prominent part of the post. The accessibility of Instagram makes it a very powerful marketing tool. Instagram allows you to have the attention of your entire network of family and friends. You can also gain new followers, aka potential clients. Actively seeking out meaningful connections, personalizing your content and responding quickly to comments on your posts and stories is an excellent way to connect with potential clients. Always use hashtags and geotags to attract new followers to your page.

Posting on a regular basis and creating engaging content will ensure audience retention. If you can’t think of anything to post, think about your strengths and use your post as an opportunity to highlight one of these. The copy in your post, doesn’t need to necessarily match the photo.

NOTE: Remember to keep your pictures under 1080p quality because that is the maximum Instagram allows.

Check out this video below from B&H Video on Instagram for Photographers to get you started!

Just a Reminder When Shooting Headshots


There a a few things that you should remember when shooting headshots.

  1. Try and use either a 50mm or 85mm lens. This is going to give you the optimal focal length and frame you will need when doing headshots or portraits.

  2. Using a softer light can give your subject a nice smooth skin texture that will help tremendously with touch-ups when you are editing.

  3. It does not matter what the background in your headshots looks like. You never want to draw focus away from your subjects face with a busy scenery in the background.

FAVE PHOTO OF THE WEEK

Photo by   Leon Macapagal   from   Pexels

Photo by Leon Macapagal from Pexels

Each week ART BOX ATL will be highlighting a photo that we like or think is interesting. Then we will talk about what it is that we like about the photo.

First up, we have a great shot here that plays with our normal perspective by shooting low-angle and upward. This is a great technique that uses camera angle to make the subject look grander in scale.

Shooting into the sun can be troublesome, but the photographer closed the aperture just enough for the light frame the manhole while causing everything else to be super contrast. This caused the nice lens flare in the middle of the frame.

The bokeh is also very smooth creating a nice texture around the focus of the shot.

Great photo overall.

How to take advantage of Natural Light

Art Box ATL Atlanta Photography Studio Natural Light Photography
 

Knowing how to utilize natural light is key in being a versatile photographer. Here a just a few things you should keep in mind when shooting in ‘natural light.’

  1. Shoot at the proper time of day.

    Generally speaking, it is usually better to shoot at the beginning of the day or at the end of the day when the light is more horizontally directional. Usually mid-day is when the sun is over head and typically casts harsh shadows on your subject. Shooting on super cloudy days is great, because you can usually shoot any time of the day (depending on cloud coverage) and you get a more soft light on your subject.

  2. Take advantage of the moment.

    Sometimes the best color tapestry occurs in nature. Always look for moments to shoot before or after rainfall or during sunrise or sunset. These moments sometimes render a colorful lighting scheme that would take serious work to replicate in the studio.

  3. Find a space that utilizes both natural and studio light.

    Having options is key in showing off the diversity of your portfolio. A space that has built in natural lighting options and studio lighting options is always perfect for creating a variety of different looks with your subject.